.....that in Spain it is used to sell mattresses! Well actually in Spain homebirth is not really the norm. It is still a country that medicalizes birth and encourages women to birth in the hospital under the care of a doctor. However, this video sure got me thinking, what a great way to normalize birth, there is no screaming, no panic, no fear. Homebirth doesn't always look like this, but in my experience, this image of birth certainly can happen. What would it look like in this country if we advertised birth this way? What would it mean to remove the fear and replace it with confidence? And if sex really sells, and birth is a sexual experience, then I wonder how this ad has affected the sale of these mattresses?